• Reframe or rebrand open enrollment by changing your language.  Use words that create client opportunity. We have traditionally used words like "requirements" and "mandatory," creating a burdensome sense of obligation. Given all the shifts our clients are faced with today, these may be perceived as negative tones during future enrollments.
• Help the customer consider multiple choices. There are a variety of plans that may meet their personal needs. There may be changes in the household or mindset shifts around COVID-19. Keep in mind possible changes in family dynamics, including new babies, upcoming surgeries, or even a COVID-19 diagnosis.
• Sharpen your skills around HDHP, PPO and HMO conversations. Particularly with the younger generation, bring as much clarity as possible about these plans and discuss what's best for them and their families.
• Consider reintroducing voluntary benefits. Some employees may opt out due to panic and financial strain. Some may need to be reeducated on the benefits of these ancillary plans in the context of their own lives.

Once you have established any or all of these new methods, understanding how we can engage and create a solid virtual enrollment strategy is paramount.  Below are some best practices for creating a virtual remote enrollment that's fresh and exciting, bringing a new perspective on client engagement.