Experts predict an incremental move toward "normalcy" near the end of the second quarter of 2021, but that particular word has a new definition, especially in industries with high-trust, high-touch client interaction. Fortunately people have quickly adapted to and expect virtual service in all areas of their lives. This will not change even as the physical social realm becomes a safer place.

Digital communication has long been imperative for financial advisors, but now it is a non negotiable. Advisors who are strategically communicating authentically through multi-channel touch points will have a competitive edge. And, those who invest time and money in digital marketing will have a personalized conduit to amplify their own brand and expertise to clients and prospects. So what's new that advisors need to add to their digital marketing arsenal in 2021?