It's time for HR to take a lesson from marketing: start using personalized communications, backed by data, to influence employees. (Image: Shutterstock)
When leaving the house pre-pandemic, most of us had our usual checklist: phone, wallet, keys. The pandemic forced us to expand that list, and we now grab our mask without a second thought.
In a similar way, the pandemic has expanded the checklist of health and wellness programs. Some services and offerings once deemed a luxury are now a necessity for supporting physically and emotionally disconnected employees. The pandemic has forced employee health into the spotlight and has even expanded that need past employees to their families.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
