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5 fastest-growing voluntary benefit offerings

Some longtime voluntary benefits continue to top the list of employer offerings, while new ones are making gains.

Abstract blue chart with upward red arrow According to WTW, 94% of employers identify voluntary benefits as a key piece of their employee value proposition and Total Rewards strategy–compared to just 36% in 2018. (Photo: Shutterstock)

The pandemic has altered nearly every aspect of American life, from when and where we work to the values we hold. This new mindset is showing up in the workplace, where employers are rethinking the voluntary benefits they’re offering to ensure they’re staying competitive in today’s hot hiring markets.

Related: Voluntary products in a COVID-19 world

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Emily Payne

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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