keyboard with key marked Opt and other marked Out There is agreement in our industry that the term "disability" prompts an "It won't happen to me" response, causing many to eschew coverage. (Photo: Shutterstock)

COVID-19 deaths were a shocking and frightening aspect of the pandemic, and an increase in the purchase of life insurance—LIMRA reported a jump in the second quarter of 2020 as compared to the same period the year before—underscored that it caused many to take a realistic look at care for their loved ones in the event of the unthinkable.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Enrollment
Voluntary Benefits
Employee-Paid
Employer-Paid