Many of today's investors want to put their money where their passion is by selecting companies that support their views about social justice. Participants in employer-sponsored retirement plans, too, are interested. In fact, offering environmental, social and governance (ESG) options in 401(k) plans may increase contribution rates, according to Schroders. Institutional investors are also joining in: A study by MSCI found that these investors are beginning to prioritize the "social" elements of ESG funds – 36% of respondents said that the pandemic has led them to seek out funds that are weighted more heavily to social factors. One challenge, especially for individual investors, is to identify businesses that are aligned with an investor's values. The website Finder has nearly a dozen great suggestions for how to get started on the social part of ESG investing. Below are some of the ideas we found most interesting.