Companies who rely on more traditional outreach methods (like handing out packets of information with paycheck stubs or leaving notes tacked up in break room bulletin boards) often fail to effectively reach frontline workers.

We're just a couple of weeks into summer… schools are out, the days are hot, employees are burning through their vacation days. You know what that means? Open enrollment is just around the corner!

Daniel headshot Daniel Sztutwojner, chief customer officer and co-founder at Beekeeper.

The workforce is still undergoing a massive transformation as a result of the pandemic as companies start to reopen their offices and restart the hiring process. Many workers, emboldened by the promise of greener pastures, are considering a career move. All of this points to the need for HR professionals to be on top of their benefits communication game this year.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.