From devastating unemployment to a post-pandemic worker shortage, hiring trends have seen unprecedented fluctuation over the last fifteen months. With the waters calming, companies now see the horizon, revealing both tremendous growth opportunities and a highly selective workforce. So, what do businesses need to bring to the table to attract the right talent to achieve success?

Focus first on culture

Over this past year, the overlap between work and life was constant and inescapable. Logistical concerns around getting to daycare drop-off in time to make a morning meeting at the office became quaint memories as challenges scaled almost overnight. Working parents struggled to meet professional obligations while managing remote schooling for their kids. The health and safety of loved ones consumed mental and emotional energy, leaving very little for meetings and deadlines. Coworkers were forced to deal with each other as more than just colleagues while their common humanity was laid bare over computer screens.