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In a previous column, we reported that voluntary new business annualized premium (sales) for 2020 was $7.463 billion, down 15.5% over 2019 sales. This article highlights sales by product line and platform.

Term life was again the top-selling line of business this year, followed by dental, accident, and then short-term disability. The graph (left) shows the mix of sales by line of business.

Erin Marino and Nick Rockwell, Eastbridge Consulting Group, Inc. Nick Rockwell and Erin Marino, Eastbridge Consulting Group, Inc.

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