After 28 years in the benefits industry, I've learned that too often, a benefits program is introduced to an organization with the intention of accomplishing a singular goal: getting employees to enroll. While this goal is clearly important to all parties involved, this one-dimensional approach is detrimental to the overall benefits strategy.

There are typically multiple underlying issues standing in the way of a successful benefits program, and they can be addressed using a three-dimensional selling approach paired with a solid communications plan for effectively engaging and educating employees.

Using this approach, we focus on the three areas that impact the success of a benefits program, strategize effective ways to improve those areas, and identify how this can change your bottom line. This three-dimensional approach benefits all parties involved and can be extremely effective when positioning benefits to the end user.