Employers respond to increased demand for voluntary benefits increases

Voluntary benefits have become a key aspect of hiring, retaining and engaging talent.

Three in four employees said voluntary benefits would affect their employer’s ability to retain them, compared to 68% in 2020. (Image: Chris Nicholls)

Employees are seeking expanded voluntary benefits to deal with the mental and financial fallout of the pandemic — and employers are responding.

“Millions of employees are looking for reasons to stay in their jobs as they give serious thought to leaving — the Great Resignation is real,” said Neil Vaswani, CEO and cofounder of Corestream.

“These mindset changes and life reprioritizations caused by the pandemic are here to stay. The newest data indicate that, compared to just one year ago, employers have a much bigger opportunity to improve employee retention by adding highly demanded voluntary benefits and helping employees understand the value of each of them, as well as how to best use their features. Mental health and financial wellness are clear priorities, as well as life, pet, accident and critical illness insurance.”

Related: Growing market for voluntary insurance products

Corestream recently surveyed employees and HR professionals about current trends in voluntary benefits. Among the key findings:

Voluntary benefits are key to hiring, retaining and engaging talent. Employees increasingly recognize that voluntary benefits play a major factor in their decision to work for and/or stay with an employer.

Employees now demand financial health and wellness benefits. As employees ask for more assistance, employers are listening and delivering.

A communications gap exists between HR professionals and employees.

“Efforts surrounding workforce retention will be critical to the success of all businesses,” Vaswani said. “Looking at what’s happening in the job market, plus employees’ demand for more benefits as a top motivator to stay, makes employers stop and look around to realize that their competitors are also enhancing their offerings. The time to act is now — the risk of maintaining the status quo is too high.”

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