What enrollment methods and communication/education campaigns will be most effective for employees as we evolve into a diverse mix of in-person and virtual enrollment scenarios at the workplace? (Image: FGC/Shutterstock)

As we enter the peak season for voluntary benefits enrollments, it's natural to wonder what to expect, given the changes over the past year and continued disruption from the COVID-19 pandemic. What enrollment methods and communication/education campaigns will be most effective for employees as we evolve into a diverse mix of in-person and virtual enrollment scenarios at the workplace?

Erin Marino and Nick Rockwell, Eastbridge Consulting Group, Inc. Nick Rockwell and Erin Marino, Eastbridge Consulting Group, Inc.

Our latest carrier research (June 2021) found that half of surveyed carriers plan to make changes to their 2021 enrollment and/or communication methods, but there is no clear consensus. Roughly equal percentages plan to hold in-person meetings, while others plan to reduce in-person meetings or move to video calls/virtual meetings, online self-service or call center/telephonic enrollments.

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