All companies have competition. It could be for market share, investors, or other key resources, but talent is one of the most significant. Top-tiered talent is a key differentiator that can make or break a business. The best employees will design better products, provide superior service, close more and bigger deals, or develop strategies that can help a company not only survive but thrive in both good times or difficult times.
To retain, attract or motivate key people, many companies offer non-cash incentives like stock options. While these traditional equity incentives are still critical parts of the recruitment and retention process, technology continually introduces change. Now, a small, but growing number of forward-thinking companies have started using cryptocurrency and digital assets as part of their incentive and compensation packages.
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