This episode of the #RockstarsRocking podcast features the rockstar duo Reid and Heidi and Reid Rasmussen, Co-Founders of freshbenies, out of the Dallas-Fort Worth, TX area.
Today's guests are a husband-and-wife duo; Reid with a background in benefits, and Heidi, who worked her way up the J.C. Penny chain from the sales floor to VP. They decided to take a shot at creating their own company after they found a hole in the benefit programs that Reid had been working with…
Recommended For You
Episode Highlights:
- How seeing a need to bundle health services lead to the creation of freshbenies
- Rebranding their company with the name 100% of people polled didn't like
- "Get it installed and stay quiet" – advice they were originally given
- 'Medical Advocacy' is like having a travel agent for your health
- Telemedicine as a way to access mental health services
- Building a culture of remote workers
- Being an employer of choice in a talent war
- "Brokers In Cars Getting Coffee"
NOT FOR REPRINT
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
