11 years of ACA: Consumer-directed health care accounts thrive 

Take a look at how have FSAs, HSAs, HRAs and other consumer-directed health accounts have fared over the past decade.

“Despite many obstacles, or perhaps because of them, the CDH account market has significantly grown year-over-year as the ACA has evolved,” says Bo Armstrong. (Photo: Shutterstock)

If Mark Twain worked in the health care industry, he likely would say that reports of the death of the Affordable Care Act have been greatly exaggerated. Despite numerous attempts to amend or even repeal the ACA, it remains viable for millions of Americans.

“The ACA is the most comprehensive American health care reform legislation since the 1960s,” said Bo Armstrong, chief marketing officer for DataPath, which develops benefits administration technology. “The reality is that the ACA is still extremely young, but it has caused massive tidal waves throughout the health care industry. For some people, it has gone too far and for others, it hasn’t gone far enough. Because of the way the ACA keeps changing, it is hard for employers to keep up and stay current, especially in the consumer-directed health care space.”

Armstrong shared his insights during the November 18 webinar “How Has a Decade of the Affordable Care Act Affected the Consumer-Directed Healthcare Market?

“Despite many obstacles, or perhaps because of them, the CDH account market has significantly grown year-over-year as the ACA has evolved,” he said. “The question now is whether this growth will continue, not to mention how employers, brokers and third-party benefit administrators can take advantage of the market expansion.”

The ACA has complicated yet also improved CDH over the past 11 years, he said. How have leading CDH products fared under the ACA?

Armstrong offered six takeaway messages for brokers and third-party benefit administrators:

  1. FSA still are the most popular CDH account despite ACA regulatory changes. With the OTC restriction recently removed, look for increased interest in FSAs from employer groups.
  2. Take advantage of the growth of HRAs, especially newer ones such as ICHRAs, before competitors grab all of that market.
  3. HSAs are the only accounts that offer triple tax savings (tax-free contributions, tax-free withdrawals and tax-free interest/investment income) for participants They also help employers save money on premium costs by offering an HSA-eligible HDHP plan option.
  4. HSA popularity is surging, and these accounts typically are much easier for TPAs to administer than FSAs or HRAs. If not already offering HSAs, this is a great time to start.
  5. Couple FSA, HRA and HSA accounts with Lifestyle Spending Accounts and Student Loan Repayment Assistance to add even more value to your services menu. Keep client aware of regulatory complexity and the financial ramifications of going it alone.
  6. TPAs can and do save employers more in compliance penalties than they cost. This is especially true given all the complexities introduced by the ACA.

“Partisan conflicts triggered by the ACA and numerous efforts to dial it down, if not eliminate it entirely, are taking their toll,” Armstrong concluded. “However, the Biden administration has expressed full support for the ACA. Short of one or more U.S. Supreme Court rulings to repeal all or a major part of its provisions, the ACA is expected to remain in force and continue evolving for many years to come.

“In the case of CDH accounts, the impact of the ACA as it has continued to play out has been positive. FSAs, HRAs and HSAs are thriving, with consistent growth over the past 11 years and no slowdown in sight.”

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