What are you thinking? - with Kate Colbert
By David Saltzman
November 22, 2021 at 10:56 AM
This week’s episode looks at how having a marketer’s mindset can make a difference to your business. Kate Colbert, author of Think Like a Marketer,…
This week’s episode looks at how having a marketer’s mindset can make a difference to your business. Kate Colbert, author of Think Like a Marketer, explains the importance of stories in today’s competitive world. She also shares the common pitfalls of DIY marketing and why companies should avoid them.