I run an employee benefits technology firm, and while I don't call myself an "expert," other people sometimes do. "Call Frank, call Frank!" they say, because I'm the go-to guy when they need something done around employee benefits.

But here's the thing: Even though I'm an entrepreneur and a five-time startup founder, I'm not an expert in all aspects of business.

I don't want to do my own taxes, so I hire a CPA. When a contract needs reviewing, I refer it to my lawyer. And even though I could probably cut my lawn and trim the shrubs, I partner with a landscaper to ensure it's done right.

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