green hedges make a green arrow trending upward, tended by people on ladders pruning "If you truly care about making the world a better place, early talent will find that valuable no matter how far along you are in the process," says Casey Welch. (Photo: Shutterstock)

If the pandemic has tought us anything, it's that competiting on salary alone is not enough to stand out in today's talent market. Employers must show they care about their workers, offering flexible and hybrid scheduling to help promote work/life balance, as well as creating a supportive company culture.

The youngest generation of workers wants employers to go a step further and show they care not just about their employees but the environment. Gen Z workers are increasingly looking at an employer's committment to the environment and social impact when considering career opportunities, and employers looking to attract these workers need to step up and deliver.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.