If the pandemic has tought us anything, it's that competiting on salary alone is not enough to stand out in today's talent market. Employers must show they care about their workers, offering flexible and hybrid scheduling to help promote work/life balance, as well as creating a supportive company culture.
The youngest generation of workers wants employers to go a step further and show they care not just about their employees but the environment. Gen Z workers are increasingly looking at an employer's committment to the environment and social impact when considering career opportunities, and employers looking to attract these workers need to step up and deliver.
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