This episode of the #RockstarsRocking podcast features the rockstar of all rockstars, my close friend, Nelson Griswold, success coach, bestselling author, and chairman of the NextGen Benefits Network, out of the Nashville  area.

In this week's episode, we begin by discussing the importance of standing out in marketing, and how writing a book takes you from a cold-calling salesperson to an industry expert. Nelson also discusses how coaches and mentors help you hone your business and marketing skills and mindset, and how mentors are an opportunity to foster relationships which open you up to a diversity of perspectives and life experiences to help you see your blind spots.

We round it out by talking about the NextGen Benefits upcoming annual ASCEND conference in January, which brings together peers within the employee benefits industry in a unique, fun, interactive and collaborative environment.

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Episode highlights:

  • The power of books when it comes to marketing
  • Writing a book takes you from a salesperson to an expert in your field
  • Get in front of people through public speaking, rather than cold-calling
  • Business coaches help you with skills and mindset the same way top athletes use them
  • Bringing in business leaders with different perspectives and ideas to foster a diversity of thinking along with a diversity of networking
  • "No one of us is as smart as all of us"
  • The importance of having a collaborative mentality in business
  • The unique experience of the ASCEND conference every January

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