The truths that unlock sales success aren't mysterious—and are already all around you.
Too many salespeople are on a Quixotic pursuit of mysterious truths to drive their sales success. They want to find that compelling pipeline-filling cold-call script, to learn the magic question prospects can't deny, to acquire the perfect solution coveted by all.
Kevin Trokey is founding partner and coach at St. Louis-based Q4intelligence. The thing is, the truths that unlock sales success aren't mysterious—and are already all around you. Sadly, most advisors don't see them because they're obscured by the lies we tell ourselves. Admittedly, these lies are easy to buy into because you can find a tiny bit of truth in each of them.
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