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Voluntary portfolios continue to expand: Are you up to speed?

COVID-19 has also fueled increased interest in offering different types of non-traditional products.

By Nick Rockwell and Erin Marino | December 24, 2021 at 09:57 AM
The number and type of non-insurance or additional benefits that employers offer and employees own at the worksite continue to expand.

The diversity of products offered at worksites continues to expand. While traditional life, disability and even supplemental health products are now mainstays in most brokers’ voluntary portfolios, “non-traditional” products like identity protection, pet insurance and legal plans are also now more commonly offered, desired and owned. More than 70% of brokers today regularly sell one or more non-traditional products and between half and almost three-quarters offer identity theft protection.

Bonnie Brazzell and Nick Rockwell, Eastbridge Consulting Group, Bonnie Brazzell and Nick Rockwell, Eastbridge Consulting Group, Inc.

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