Quit rates are at record highs and employers of all sizes are struggling to recruit and retain top talent. Economic uncertainty and inflation concerns aren't making life any easier either. In fact, your benefits programs just might make the difference in hiring and retaining great people. According to recent research from PwC, better benefits programs are second only to wages on the list of reasons why employees would consider leaving their current employer.

Nir Leibovich is the CEO and Co-Founder of Houston-based GoCo.io, whose mission is to empower HR to grow happier, healthier, and more productive teams. Nir is passionate about building flexible, easy-to-use solutions that automate and streamline HR processes, so People Ops can focus on making work a better place.

Once the benefits conversation gets started, smaller employers often assume they've lost the war for talent without a shot being fired. After all, large employers do have greater resources, bargaining power, and many of the other advantages of scale. However, there is a major opening for smaller employers to differentiate their employee experience from the competition: making benefits easy to understand, navigate, and use.