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2022 sales & marketing tips: Making open enrollment more impactful

Here are 10 of benefits brokers' best new ideas to help drive open enrollment.

(Graphic by Chris Nicholls)

Getting through to employees during open enrollment has always been a challenge for brokers and employers. But this has actually been one of the areas where the chaos wrought by the pandemic has been a boon. Between employees taking a greater interest in their benefits and employers forced to do away with traditional in-person meetings, the past two years have seen increased experimeentation and creativity among brokers.

In the first 10 of our annual 100 sales and marketing tips, benefits brokers share some of the best new ideas to help drive open enrollment.

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Emily Payne

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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