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2022 sales & marketing tips: Creating a better employee communication strategy

Today, let's take a look at 10 ways benefits brokers have found to better communicate with employees about their benefits.

(Graphic by Chris Nicholls)

Getting employees to sign up for the right benefits is only half the battle; teaching them when and how to use them is the other. And it’s been a battle that benefits brokers have been fighting for years. During the pandemic, the need for employee benefits took on renewed importance, and brokers doubled down on their efforts to engage employees and connect them to the resources they and their families needed.

Today, let’s take a look at 10 ways benefits brokers have found to better communicate with employees about their benefits.

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Emily Payne

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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