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2022 sales & marketing tips: Networking, prospecting & sales

Here are 10 tips for benefits brokers to tackle the aspect of their jobs that many dread the most.

(Graphic by Chris Nicholls)

It may seem a little odd that in a list of “100 sales & marketing tips,” we have one set of 10 focused on prospecting and sales. That’s because, since we started this list so many years ago, the role of the benefits brokers has evolved to include so much more than making a sale. They must be experts on the products they sell and partners to the employers they work with.

Still, prospecting and sales are still important pieces of the overall puzzle. And here are 10 tips to help you improve.

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Emily Payne

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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