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2022 sales & marketing tips: Build an online presence that stands out

You're probably on LinkedIn, but what about Snapchat and TikTok? Do you even NEED to be?

(Graphic by Chris Nicholls)

Once upon a time, having a website for your business was a big deal. Today, a website is useful, but only if you can get people to it. That requires standing out amid all of the other online distractions vying for attention on any given day. Thankfully, there are some in the benefits industry who have developed a knack for this kind of marketing.

From “traditional” channels like LinkedIn to trendy TikToks and more time-consuming podcasts and videos, there’s no end to the ways you can catch your audience’s attention. Here are 10 tips to get you started.

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Emily Payne

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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