News of CVS Pharmacy's entry into the metaverse has spurred increased interest in how augmented reality, virtual reality, and artificial intelligence will reshape the health care landscape.

A new report from Brookings focuses specifically on AI and acknowledges that it has the potential to make "a large impact" on health care. In the report, Avi Goldfarb (Rotman Chair in Artificial Intelligence and Healthcare, as well as Professor of Marketing at the Rotman School of Management at the University of Toronto) and Florenta Teodoridis (Assistant Professor of Management and Organization at the University of Southern California's Marshall School of Business) cite numerous academic and industry conferences dedicated to the topic, as well as major medical journals and reports from nonprofit organizations, private consultancies, and the U.S. government.