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2022 sales & marketing tips: Innovative plan design

Even if an employer isn't ready to make the leap, it's important that advisors are educating them about alternative benefit solutions.

(Graphic by Chris Nicholls)

As health care costs continue to rise, more employers are reaching their breaking point, ready to abandon their traditional health care plans to explore new, cost-saving solutions such as self-funding, reference-based pricing, direct primary care, and more. Even if an employer isn’t ready to make the leap yet, it’s important that benefits advisors are educating them about their options–otherwise, someone else will.

So what’s working and what’s not when it comes to innovative plan design? Here are 10 ideas to help guide you.

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Emily Payne

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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