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2022 sales & marketing tips: Challenging the status quo

No, your clients don't just have to accept that yearly benefit cost increases are just a part of doing business.

(Graphic by Chris Nicholls)

As a benefits advisor, it’s easy to get overwhelmed by the myriad new benefit options, or get disheartened by how often a client says, “thanks, but maybe next year.” Still, if you’re not working to make benefits be affordable and usable for employees, who will?

Sometimes you just need a little motivation to keep you going. Benefits advisors all across the country are trying, failing, and trying again. Here are 10 tips from their own experiences to help keep you going in your quest to overhaul employee benefits.

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Emily Payne

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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