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100 sales & marketing tips: 2022 edition

This year's tips combine the best of the old and new to help brokers and their businesses stay on top of their game.

(Graphic by Chris Nicholls)

Like many others, benefits advisors and consultants have spent the past couple of years adapting to a new world of work. This new paradigm creates the need for new ways of doing business, new ways of communicating with clients and prospective clients, and of course, new strategies for delivering cost-effective employee benefits. Still, as brokers continue to reinvent themselves, some tried-and-true strategies will never go out of style.

This year’s 100 sales and marketing tips combine the best of the old and new to help brokers and their businesses stay on top of their game in 2022. Check out all 100 below.

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Emily Payne

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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