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Voluntary benefits on the rise as employers fight for talent

Employees are showing a renewed interest in supplemental health insurance products in particular.

While supplemental health insurance products represent the fastest-growing segment of voluntary benefits, enrollment is increasing in other areas, as well.

Voluntary benefits: employers have traditionally offered them, but employees’ enrollment and utilization have been lackluster at best. But like many other things, voluntary benefits have been upended by the pandemic. A recent report from Aon finds a 41% increase in the availability of voluntary benefits from employers between 2021 and 2022.

The growth, according to Aon, is driven both by employers’ desire to recruit and retain talent, as well as employees’ renewed interest in supplemental health insurance products.

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Emily Payne

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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