This episode of the #RockstarsRocking podcast features one of the BenefitsPRO Broker of the Year finalists for 2022 – Elsa Glorioso, Vice President of Insurance Services at People Strategy, out of the Northern Virginia/DC Metro area.

Elsa starts our interview off with an incredible story of beginning her career in nursing, being at a crossroads of what she wanted out of her personal and professional life, and the incredible cancer patient who encouraged her to figure out what she wanted and helped her to achieve her dreams. From that starting point, she details how she moved from there to finding her niche in the insurance world, the mentors who helped her get there, and the detractors who tried to minimize and trivialize her.

The second half of our discussion gets more into how she has built herself into one of the top five finalists for Benefits Broker of the Year by BenefitsPRO Magazine. We dig into her favorite strategies for building an engaged and successful open enrollment, from using in person enrollments to constantly learning about the needs of her clients, to social media marketing as a way of reaching employees who may not have or check emails.