The American workforce is growing increasingly uninspired by anything standard or expected when it comes to their employment experience and work environment.

As a result, creating and marketing a strong employment brand has become critical for human resources professionals who want to differentiate their organization as an employer of choice. Benefits consultants can help clients achieve this goal by recommending the right blend of benefits options and personalized support, which can turn a standard benefits offering into a highly valuable experience that supports all aspects of employee health and wellbeing.

Why does this matter? In today's hiring environment, the value of a positive benefits experience cannot be overlooked. Consider the fact that nearly 80% of employees who recently used the health care system experienced an average of three challenges; this complexity is causing employees' physical and mental wellbeing to suffer. This could be why only 29% of employees say they are very satisfied with their health benefits and just 66% say they feel any satisfaction at all.