After experiencing a global pandemic, turbulent world events and a cost of living crisis, the U.S. workforce has fundamentally changed. That means small businesses now need to appeal to a new generation of employees, who are increasingly stressed, insecure about their jobs and willing to jump ship.
ADP's chief economist Nela Richardson raised this issue during the Small Business at Work 2022 Outlook, which analyzed the results of national and global surveys revealing what today's workforce cares about most.
"It's time to double down on the things that really are motivating workers," Richardson said. "Having a 'Help Wanted' ad is not going to cut it, because now we know you have to do more to sell your company."
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Raychel Lean
Raychel Lean is ALM's Florida bureau chief, overseeing the Daily Business Review. Email her at [email protected] or follow her on Twitter via @raychellean.
