Republican gains may boost short-term health rules first, strategist predicts
FlexBenefits CEO Jeff Smedsrud doesn’t expect the biggest Affordable Care Act changes to show up until 2026.
“New and improved” is such a common marketing theme for consumer products that it’s gone beyond cliché to become fodder for jokes and memes. Still, most companies in every industry—from laundry soap to luxury cars—are constantly looking for ways to make their products seem new and, well, improved.
The employee benefits industry is no different. Many voluntary benefit carriers appear to be following a trend of adding more and more features and benefits to voluntary products in an effort to differentiate them in the market. A recent Eastbridge survey of carriers showed an overwhelming majority see carriers adding value-added services, new features and benefits, or both to their voluntary products.
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FlexBenefits CEO Jeff Smedsrud doesn’t expect the biggest Affordable Care Act changes to show up until 2026.
CNO, Lincoln, New York Life and Prudential are some of the companies competing harder for sales of products like critical illness and hospital indemnity insurance.
Cancer care requires a unique set of benefits that support employees and their families at every step, from genetic marker screening and early diagnosis to assistance with returning to the workplace.
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