Voters lock state benefits regulation trends in
As the results turn Washington upside down, state capitals are purring along.
“New and improved” is such a common marketing theme for consumer products that it’s gone beyond cliché to become fodder for jokes and memes. Still, most companies in every industry—from laundry soap to luxury cars—are constantly looking for ways to make their products seem new and, well, improved.
The employee benefits industry is no different. Many voluntary benefit carriers appear to be following a trend of adding more and more features and benefits to voluntary products in an effort to differentiate them in the market. A recent Eastbridge survey of carriers showed an overwhelming majority see carriers adding value-added services, new features and benefits, or both to their voluntary products.
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As the results turn Washington upside down, state capitals are purring along.
FlexBenefits CEO Jeff Smedsrud doesn’t expect the biggest Affordable Care Act changes to show up until 2026.
CNO, Lincoln, New York Life and Prudential are some of the companies competing harder for sales of products like critical illness and hospital indemnity insurance.
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