The BenefitsCooldown graphic with Eric Silverman and Ed LigondeJoin Eric and Ed for a discussion about why, when researching products and services online, you hear negative reviews much more often than positive reviews. This episode discusses how to overcome the objections that might come up with clients because of that research.

Past episodes of "The Benefits Cooldown" can be viewed on YouTube – please subscribe! https://www.youtube.com/channel/UChKmSG9aeTrFTbb7i8fDcjw

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