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New survey results show that financial advisors have an opportunity to educate employers about how a health savings account can be part of a retirement plan rather than simply a spending account. More than half of large employers either currently position HSAs as part of a retirement savings strategy to employees or plan to do so in the future.
"Incorporating HSA education as part of a broader financial wellness program throughout the year with multiple touch points, perhaps alongside your retirement plan education, would go a long way toward reframing HSAs," says Ann Brisk, director of strategic partnerships at HSA Bank. "It is encouraging to see data documenting the expansion of these valuable resources across a wide variety of employer sizes and worker populations."
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