The pressure is on for businesses to tap into prospective employees' interests as the job market remains hot. Factors such as remote work becoming the new normal, rising salary expectations and shorter hiring cycles are all reshaping the workplace, titled in employees' favor. Organizations are refreshing traditional employee value proposition (EVP) strategies to stay competitive and attract top talent. Employees' values have evolved, and many workers are no longer willing to stay with organizations if their needs and values are not aligned.

The purpose of a strong EVP

A company's EVP is a unique set of rewards and benefits employees receive in return for the time, knowledge and skills they bring to the position. It's imperative companies have a clear and structured set of values to position themselves as a great place to work. Companies will attract the right talent by communicating this clearly to potential candidates. Whether messaging around it is created intentionally or not, every organization has an EVP, and the EVP will vary depending on the organization, even among companies within the same industry. The key is to pinpoint specific offerings and carefully craft the message in a way that appeals to the target audience. By communicating the value of working at your company, workers are able to draw parallels with their own values and assess if the opportunity is in alignment with what they're seeking.