Health benefits have long been one of the most appreciated perks of employment – and with good reason. Nothing is more important than one's health and that of one's family. But health care is expensive and confusing, often leaving employees frustrated and overwhelmed. Ensuring an employee and their family have access to quality, affordable health care, along with personalized guidance, is a critical component of attracting and retaining talent. Yet soaring health care costs, a once-in-a-century pandemic, and a growing recognition that employees need support with all aspects of wellbeing have brought employers, providers, and brokers to a tipping point.