(Photo: Shutterstock) Many Americans find themselves in an uncomfortable position. They might never be able to afford to stop working. Preventive medicine made its debut in the health care system in the 1960's. It's time for employers to make the case for financial wellness to their employees. Where do you start?
As an employer, you want to know if there is a need or problem. No one develops a product when no market exists. According to research from Principal, only a third of US workers feel prepared for retirement. McKinsey presents an even bleaker story. Only 13% of American workers are retirement ready and 47% of pre-retirement US households are not at financial self-sufficiency. This establishes there is a looming problem that is not going away.
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Bryce Sanders
Bryce Sanders, president of Perceptive Business Solutions Inc., has provided training for the financial services industry on high-net-worth client acquisition since 2001. He trains financial professionals on how to identify prospects within the wealthiest 2%-5% of their market, where to meet and socialize with them, how to talk with wealthy people and develop personal relationships, and how to transform wealthy friends into clients. Bryce spent 14 years with a major financial services firm as a successful financial advisor, two years as a district sales manager and four years as a home office manager. He developed personal relationships within the HNW community through his past involvement as a Trustee of the James A. Michener Art Museum, Board of Associates for the Bucks County Chapter of the Fox Chase Cancer Center, Board of Trustees for Stevens Institute of Technology and as a church lector. Bryce has been published in American City Business Journals, Barrons, InsuranceNewsNet, BenefitsPro, The Register, MDRT Round the Table, MDRT Blog, accountingweb.com, Advisorpedia and Horsesmouth.com. In Canada, his articles have appeared in Wealth Professional. He is the author of the book “Captivating the Wealthy Investor.”
