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If you are the owner of a startup, you are probably keen to see it become as successful as possible in a very short time. It may be that you have a strategy in place that is dependent on growth and you are looking for the best possible ways to ensure that the company grows as fast as possible. This is in spite of the fact that growth is not the be-all and end-all of success.
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But while growth can be a very important part of moving your business in the right direction – not all of the business growth comes from attracting more customers. Indeed, a huge part of growth in a startup is having the right infrastructure in place to allow you to cope with the fast growth of the company as effectively as possible.
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