Cigna rebrands as The Cigna Group (and launches two health care brands)
The health benefits provider is evolving to Cigna Healthcare and Evernorth, which includes Express Scripts, will now operate as Evernorth Health Services.
Cigna, the 230-year-old company, has evolved. On Monday, the company announced it is rebranding, which it said reflects its growing portfolio of businesses, into three distinct brands: The Cigna Group, the global health company; Cigna Healthcare, the health benefits provider; and Evernorth Health Services, the pharmacy, care and benefits solutions provider.
Cigna Healthcare is the health benefits provider of The Cigna Group and will serve its commercial, government and international customers and clients. Evernorth Health Services, which creates pharmacy, care delivery and benefits solutions to improve health, is powered by Express Scripts, Express Scripts Pharmacy, Accredo, eviCore, MDLIVE and myMatrixx, along with holistic Evernorth platforms and solutions.
Last year, Evernorth invested $2.5 billion in the Walgreens-backed VillageMD $9 billion deal to purchase Summit Health. That investment aimed to accelerate value-based care arrangements in commercial space. Evernorth already provides care directly to patents, including its health centers in Arizona.
Over the last several years, we’ve built a diverse portfolio of leading capabilities to serve more people across our businesses,” Lou Aversano, Cigna’s chief brand and marketing officer, said. “Now, we are evolving our brand architecture to reflect how we are serving the breadth of our relationships today and into the future.”
Cigna’s rebranding follows similar moves by other leaders in the health care industry. Last year, Anthem rebranded as Elevance Health, which the company announced as a way to reflect its broad range of health care products. Also, Humana announced in 2022 that starting in 2023, the company will split into two units: insurance services and CenterWell, the health care services segment.