We recently sat down with Brandon Weber, the co-founder and CEO of Nava Benefits, to get his thoughts on the state of the industry, the benefits trends he's watching, and the evolving role of the benefits advisor.
How did you get into the industry?
My background isn't in health care or benefits; it's in building high-growth technology companies that operate in heavily brokered industries. So I've got a long history of building technology that modernizes brokered industries, going all the way back to the early days of Zillow.
Brandon Weber, co-founder & CEO, Nava Benefits
I grew up in a blue collar environment in northern Alaska and was very close to people who were negatively impacted by the health care system, often going through medical bankruptcies or having to raise money for a surgery. As a result, I grew up with this sense that the health care system was just a really unsafe place that you should avoid at all costs. And that always stuck with me.
After having success with my last company, I decided that I wanted to focus my time on helping to solve a societal problem that impacts lots of folks. And for me, health care was that problem. That led me on the kind of walkabout through the health care system where I talked to every stakeholder I could, from insurance system CEOs, to digital health entrepreneurs, to HR leaders. What I learned was how important and how powerful the benefits broker is in guiding HR teams (the buyer of employer-sponsored health care for 155 million Americans) to either the right or the wrong solutions for their members. And so, I got really interested in the benefits broker as a change agent for good.
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