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Matching clients and carriers: Each one is different

It’s key to focus on carriers through the same lens as your clients to ensure you create the best match.

By Nick Rockwell | March 14, 2023 at 08:19 AM
(Photo: Shutterstock)

To paraphrase an old TV advertising campaign: When you talk, people listen. Evidence? Consider your clients and their choice of voluntary carriers. According to our most recent “MarketVisionTM The Employer Viewpoint©” report, your recommendation is a key factor employers consider when choosing a voluntary carrier. That’s particularly true for larger accounts: 77% of employers with 1,000–2,499 employees and those with 10,000-plus employees rate your nod as very or extremely important in their decision.

It’s key to focus on carriers through the same lens as your clients to ensure you create the best match.

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