The conversation around the rise of powerful AI technology, like ChatGPT, has been hard to miss these past few months. And for benefits leaders and consultants, this has brought an interesting conversation on the impact of tech-forward benefits solutions to the forefront. How can these advancements in technology change the way we approach employee benefits?

Today's employers still struggle to increase the utilization of resources in their benefits package, and many think technology alone can solve these inefficiencies. But there is an interesting balance here – while it's evident that many traditional benefit models aren't built for scale or efficiency, technology cannot replace the human touch these concierge and coach-based solutions offer. Especially when it comes to care-based solutions such as caregiver support.

However, if we can leverage innovative technology in addition to 1-on-1 human support, we can create an integrated and innovative experience where the impact on employees is clear.