Noom Inc., a startup that for years has touted a psychological path to weight loss, is now ready to add drugs to the equation.
After a pilot last year, the company is launching its Noom Med option that will include prescriptions for obesity drugs like Novo Nordisk A/S's Wegovy for about $120 a month. It's the latest weight-loss company to join the lifestyle-focused industry's push into using highly effective, costly GLP-1 obesity drugs to help customers slim down.
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