We asked our readers what word or phrase would you like to see eliminated from the industry? What would your prospects/clients pick? How can benefits pros simplify industry jargon and make benefits less confusing and intimidating?
|Good sport
While I've never been a fan of "eliminating" words, phrases, opinions, or insights on any topic, I'll play along. If I could eliminate a single word used in our industry, it would be "trend." "Health care costs just trend upward" or "10% trend is the new normal."
"Trend" is a word to excuse under-performance. It's a word used to excuse poor consulting and advising by brokers. It is used by people and organizations who have financial conflicts of interest related to health care. "Trend" is a word used to put lipstick on a pig. "Trend" is a scapegoat we should stop hiding behind.
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Paul Wilson
Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.
