Pharmacy benefits managers (PBMs) have become integral to the health care industry in the U.S., gradually cementing a position as an intermediary among pharmacies, insurance companies, and drug manufacturers.
Why should benefits advisors and brokers care about this?
Brokers should care because recent Congressional efforts to reform PBM practices could change pricing structures and affect the cost of prescription drugs for employees and the cost of plans for employers. As a result, PMB reform gives brokers another opportunity to act as trusted advisors to employers — another opportunity to enhance their relationships with existing clients and deepen their conversations with prospective clients.
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