Next steps
Our focus remains providing timely news and analysis, top-notch people coverage and the vital strategies and guidance you need to prepare for whatever’s next.
I wanted to kick off this month’s letter by thanking you for being a faithful reader of BenefitsPRO magazine. For more than 20 years now, our highest priority has been providing our readers with authoritative and entertaining content focusing on the key issues, strategies and innovations that help you move our industry forward and effectively serve your employer clients and their employees.
Heading into 2024, we will continue to adapt to the future by increasing our focus on delivering content that best meets the needs of our readers. As a result, BenefitsPRO magazine will no longer be published in print format. This will enable our editorial team to invest all of our time and creativity into storytelling that lives where most of our readers are spending their time: online.
Going forward, you will see even more of the coverage that matters most to you available in a variety of exciting digital formats, including:
- Original research like our annual BenefitsPRO/Eastbridge Consulting Group Voluntary Survey and BenefitsPRO Health Care Survey
- Interactive content, including our yearly coverage of the BenefitsPRO Broker of the Year as well as other types of dynamic visual storytelling
- Quick-hitting, responsive coverage and analysis of breaking news and the top issues that are impacting our industry
Many of you already visit our website on a regular basis and subscribe to our award-winning content via newsletters. If you don’t, I encourage you to visit BenefitsPRO.com and sign up for a free digital membership, which will provide unlimited access to the benefits coverage you rely on, including sales practices, compliance updates, plan strategies, as well as the columns, features and other content you’ve enjoyed via print over the years. You can also visit your account page at any time to check out our full suite of newsletters devoted to everything from breaking news and expert insights to trend analyses and sales tips.
As a long-time fan of all things print (just ask my overcrowded bookshelves!), I admit it’s bittersweet to turn this page, but I’m also incredibly excited about the many new opportunities and methods of storytelling that the coming years will bring. As the voice of the benefits industry, our focus remains providing timely news and analysis, top-notch people coverage and the vital strategies and guidance you need as you prepare for whatever’s next in the benefits and health care industries. Because if there’s one thing we all know, it’s that change is a constant, and beautiful, part of life.