Related: Make it personal! Touting retirement plan options tailored to employees' needs is key
Improving these digital offerings is vital, whatever the vicissitudes of the market may be, Martin says. "The effects of the digital experience to the business are impossible to ignore and will only become more important when an inevitable market downturn occurs and satisfaction is affected." The study's results bear this out: More than one third (34%) of retirement plan participants who give their provider the highest marks for digital experience have rolled over money from other retirement accounts, compared with the 20% who give their experiences a poor rating. Additionally, 48% of those participants giving their plans the highest marks for digital said they "definitely will" keep assets with their current provider even if they change their job. Only 15% of those with low digital satisfaction reported staying with their providers. See our slideshow above for the mobile apps with the highest overall satisfaction ratings.
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